The Volvo EM90 marks a new chapter as the brand’s first MPV, demanding an illumination strategy that blends innovation with Volvo’s design DNA. We were tasked by our friends at Volvo to help and craft a signature lighting behavior that not only enhances functionality but also reinforces the brand’s identity in a new vehicle category.

Our work on the EM90’s illumination behavior establishes a new benchmark for Volvo’s MPV category, setting the stage for future lighting strategies.

The challenge was to design an illumination system that communicates vehicle states while maintaining an elegant, human-centric interaction. Our solution seamlessly integrates light into the EM90’s design philosophy, creating a refined and intuitive experience.