Location
Gothenburg, Sweden
CURRENT TIME
14 : 52 : 15
OUR FOCUS
Design & recruitment
© Omasta.co
Location
Gothenburg, Sweden
CURRENT TIME
14 : 52 : 15
OUR FOCUS
Design & recruitment
© Omasta.co
Services
Brand design
Client
Slovenské Elektrárne
Location
Slovakia
Year
2019
Challenge
We were given the challenge of bringing Slovenské elektrárne back to its roots back home.
Rebranding Slovenské Elektrárne, the country’s leading energy provider, was more than a visual update it was about reconnecting the brand with its national roots. Our goal was to create a homebrand, one that embodies Slovakia’s cultural identity while ensuring consistency across all company divisions.
pattern
The main inspiration for the new design manual was the folk architecture of the Slovak village of Čičmany and the graphic connection of folkloric elements with schematic symbols of an electrical circuit.
summary
We feel honoured by trust to be responsible for a major rebrand for one of the country’s largest enterprises, Slovenské Elektrárne, shaping its future identity on a massive scale.
Key Takeaways
A True Homebrand – Rooted in Slovak culture and identity
Unified Across Departments – A seamless brand execution across all divisions
Balance of Tradition & Modernity – A fresh, future-ready identity with deep cultural ties
National Recognition – Strengthening Slovenské Elektrárne’s role as Slovakia’s energy leader
