Polestar 2

Services

HMI vision & direction

Client

Polestar

Location

Sweden

Year

2023

About Polestar 2

Polestar 2 marked a bold step in redefining automotive UX and Polestar as a brand, requiring an HMI that reflected the brand’s progressive identity.

When it came to shaping this vision, we set a goal of moving beyond conventional HMI and introducing a geometric, driver-focused interface that embodies Polestar’s minimalist philosophy.

Opportunity like this doesnt come often, creating an interface that is both visually striking and functionally minimal required rethinking traditional automotive screens from the ground up.

Pure, progressive, performance

Strong collaboration between Design, HMI, Brand and more lead to setting up a ground for next generation of Polestar vehicles visually and conceptually.

Replacing standard dials, geometric shapes became the core visual language, offering clarity while reinforcing Polestar’s modern aesthetic. HMI is build from ground up, leveraging on OTA updates to keep relevant for years to come.

Minimalist UX – Stripping back distractions for a pure driving experience
Geometric Interface – A bold departure from traditional dials 
Brand-Defining HMI – Helping shape Polestar’s unique digital identity

Thomas Ingenlath - former Head of Design
Christine Lindberg - former Head of UX
Per Heyden - Head of brand
Tomas Omasta - HMI Vision
Aloka Muddukrishna - Digital UX